Prior to that only “Caterpillar” was used. At the bottom, there are subtle light gray phrases “REG. In 1931, the designers changed the font, making it stricter. Alternative versions of the emblem appeared on the left of the logotype in black and white. Copyright © 2020 Caterpillar Inc. (often shortened to CAT) is an American Fortune 100 corporation which designs, develops, engineers, manufactures, markets, and sells machinery, engines, financial products, and insurance to customers via a worldwide dealer network. 1998: Lengthy labor dispute comes to an end with the signing of a new six-year contract. Meaning and history The original Caterpillar logo, which appeared in 1925, sported a unique wavy typeface, which presumably symbolized either a crawling caterpillar or a patch of land before the Caterpillar machinery was used on it. In 1957, the company finally went for a bold sans-serif typeface in all capitals, which somehow communicated solidity and reliability. The company’s first logo redesign was done in 1931. The company of the same name was founded in 1925. Back when the company was founded in the 1920s, the logo actually looked more like its namesake – a caterpillar. Some of the company’s past logos were a representation of its name, while others had little to do with the name but still managed to present a powerful, professional image for the brand. The Big Book of Caterpillar: The Complete History of Caterpillar Bulldozers & Tractors¹ Plus Collectibles It incorporates a completely fresh wordmark with a subtle graphical touch inside it. As the company continues to seek more ways to serve its customer base, it has managed to enter new industries, such as insurance and financial products. The word “CATERPILLAR” is written in a strict rectangular font from the Helvetica family. The evolution of the #Caterpillar Logo. The first logo of the company is the wavy word “CATERPILLAR.” It is commonly believed that its shape symbolizes the tractor track. Click here to view the original size of pictures. Saved by Peterson Cat. Meaning and History Evolution of the CAT (Caterpillar) Logo. Gone are the additional inscriptions located under the “CATERPILLAR.”. It increased letter spacing. However, from 1931 up until 1967, the company adopted a rather formal, straightforward shape. Caterpillar logo and symbol, meaning, history, PNG Caterpillar is The name of the American manufacturer of construction machinery, which was established in 1925 in California. 1982: Caterpillar records its first losses since the Great Depression. There are eight versions of the CAT logo, with only minor differences. The first logo of the company is the wavy word “CATERPILLAR.” It is commonly believed that its shape symbolizes the tractor track. Shop Cat® clothing and apparel. This time, the designers went for a title case inscription in red, using a fancy serif typeface. Our dedication to reliable service to our customers is as old as the company itself. 1904: Benjamin Holt makes the first caterpillar-style tractor, soon to be sold under the Caterpillar brand name. Similar Images . The new sans-serif font looked smooth and sleek and most closely matched Eurostile Unicase Pro Regular. The Caterpillar logo gained a totally different look after the 1957 redesign. The distance between the symbols has decreased again. The Big Book of Caterpillar: The Complete History of Caterpillar Bulldozers & Tractors¹ Plus Collectibles, Sales Memorabilia, and Brochures [Pripps, Robert N., Morland, Andrew] on Amazon.com. Interestingly, the Cat logo is rather new. 1932: Caterpillar records its first full-year loss, totaling $1.6 million. This move to a more recognizable symbol was possibly one way to capitalize on the construction market that was booming at the time. The logotype’s color was changed to black beginning in 1932. Some noteworthy examples can be seen in the 1930s, when Caterpillar machinery played a key role in major construction projects, including the Grand Coulee Dam, the Golden Gate Bridge, and the Mississippi Levee project. The logo we all associate with Caterpillar and Cat products today debuted almost 30 years ago in 1989—just a few years after we changed our name from Caterpillar Tractor Co. to Caterpillar Inc. The current company logo is rectangular. Back in 1925, when the company was formed, the logo resembled its namesake—the Caterpillar. Logo/Photo Use Request Form . The stylized C was introduced in 1967 in a trendier design and stayed on until the latest CAT and Triangle form was introduced in 1989. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The trade name "Caterpillar ®" and the Caterpillar logo are property of Caterpillar Inc. Midwest Industrial sales is not an official dealer or distributor of Volvo, Caterpillar, Terex, Hitachi, Euclid, Komatsu, or John Deere. May 28, 2015 - Over the years, Caterpillar's brand logo has been displayed in various forms on many different types of machines and work tools. Caterpillar is a household name in the manufacture of heavy vehicles used for agriculture and construction. The trade name "Volvo ®" and the Volvo logo are property of the Volvo group. Try it Free. The lettering looked more powerful, conveying the company’s authority and expertise, while the monochrome color choice symbolized the group’s traditional values and approach. Both typefaces are serif-free and feature consistent strokes of the same thickness. From hats, boots, models, phones – and so much more. This palette is typical of the last CAT logo, adopted in 1989. Holt concurred and even went ahead to name his invention “Caterpillar,” a name he would later go on to trademark. The specific font is either Helvetica Compressed created by Eduard Hoffmann and Max Miedinger, or Helvetica Inserat Roman designed by Max Miedinger. Today, Caterpillar remains the world’s leading maker of heavy industrial equipment. Privacy Policy | Cookie Policy | DMCA Information | Contact US. logo history company history recent logos. From the early ’50s, a 10.5-mile highway through Venezuela’s Andes Mountains was constructed with the help of CAT machines. A wide yellow triangle covers the lower parts of the first 3 letters, producing the effect of a bright accent, making the logo unique and easy to recognize. Caterpillar vector logo, free to download in EPS, SVG, JPEG and PNG formats. Key Dates: 1883: Brothers Charles Henry Holt and Benjamin Holt found the Stockton Wheel Company in Stockton, California. This circle had two lines, vertical and horizontal, touching through it. Inside the black geometric shape are the white letters “C,” “A,” and “T.” In the foreground is a yellow isosceles triangle with a dark outline. Caterpillar gets to leverage its good name, and extend the brand outside the capital goods space, without investing a lot of money or being distracted from its core businesses. c. 1925 - Today we pride ourselves in providing 24/7 parts availability to our dealers and customers. See caterpillar logo stock video clips. 1925 – 1931. 2006: Company enters the rail industry with the acquisition of Progress Rail Services for $800-million. Between 1942 and 1945, the company manufactured 51,000 track-type tractors for the US military, with operations running seven days a week and a workforce twice as large that includes women working on assembly lines and in the foundry. CAT machines have come to the rescue in some of the most geographically challenging places, such as Antarctica, during the U.S. military’s Operation Deep Freeze III in the late 1950s. The inscription was now accompanied by a moss-green square outline with a white circle in it. The very first logo of the company was composed of a wordmark in two color variations — black on white, or red on gray. Newer Post Older Post Home. 1925 – 1931. The letters have become less bold. Back in 1925, when the company was formed, the logo resembled its namesake—the Caterpillar. The vertical line split it into two equal halves, while the horizontal line divided the right-sided half into two. The history of the CAT machine company’s visual identity is long and colorful. This sale helped keep the company’s plants busy during the Great Depression. The Caterpillar Tractor Company was formed following a 1925 merger between C. L. Best Tractor Company and Holt Manufacturing Company. Most likely, this is either Helvetica Compressed or Helvetica Inserat Roman. 1910: C.L. 2012: Company does record sales of $65.8 billion, a 10 percent increase from 2011. Vector. Chick-Fil-A Logo and The History of the Company, Johnson & Johnson Logo and the History of the Company, Reddit Logo And the History of the Business, Twitter Logo and the History of the Business, Coca Cola Logo and the History of the Company, San Francisco 49ers Logo and the History of the Team, John Deere Logo and the History Behind the Company. The logo iteration of 1967 introduced the first emblem to the brand’s visual identity. Our Request: We think that useful informations are given to you in this website,If you think as we,please write comment. U. S. “,” PAT. The shape of the letters and additional mini-inscriptions change. The old Caterpillar logo is still remarkably intact on this 1920s box believed to have been used to … Caterpillar Tractor Company changed its official name to Caterpillar Inc. in 1986. Red is complemented by uneven gray outlines and the words “REG. Both of the letters “R” had rounded horizontal bars. 1941: To support the United States’ efforts in World War II, Caterpillar ramps up production to record levels. The Indian government followed suit soon afterward, with the purchase of 93 CAT machines to help with the nation’s road network projects. Caterpillar was able to return to profitability in the mid-’80s after a tumultuous period between 1982 and 1984 when the company suffered nearly $1 billion in losses. The innovation worked so well that one bystander was said to have remarked that the machine crawled along much like a cater… Licensees benefit from the reputation that Caterpillar has successfully built up around its brand during its long history. You can download your high-resolution logo files instantly and use them right away. Holt acquires Daniel Best’s company. Cat machines and engines set the standard for the industries we serve. 1985: A huge factory-modernization program launches, set to cost $1.8 billion, and due for completion in 1993. Starting With C Caterpillar Logo History Caterpillar Brand History. It is the world's largest construction equipment manufacturer. In the early 1900s, seeking for a way to improve the mobility and traction of his company’s steam tractors, Benjamin Holt replaced the wheels with wooden tracks bolted to chains. The split ends of the letters represented a caterpillar’s legs. The letters are elongated and symmetrical. Half of its business comes from within the United States, with the rest of the world accounting for the other half. The font type was based on a traditional font, such as Gianotten Pro or NoraPen Medium, with some modifications in the lines. The global manufacturer of mining equipment was founded in 1880 and was Caterpillar’s largest-ever acquisition. CAT is the abbreviated name for Caterpillar, specializing in power plants, diesel engines, construction equipment, and various types of earthmoving and transport equipment. OFF.” and “MADE IN THE UNITED STATES Of AMERICA.” The main color is red. This assumption is supported by the small serifs that are located under each sign. Caterpillar stock is a component of the Dow Jones Industrial Average. 1950 – Caterpillar started using “Cat” on machines. This logo was just the first attempt and lasted about six years. OFF.”. Previously, placement of branding and model name was more varied. There are eight versions of the CAT logo, with only minor differences. The current Caterpillar symbol was designed in 1989 and is composed of the full company name and a yellow triangle buttressing the “A.” In addition to this logo, there’s a shorter version, the CAT logo. This logo would only last for a few years, though, after which Caterpillar would stick with a very basic … The shape of the letters and additional mini-inscriptions change. A bright shade of yellow complements the black and white color scheme. Done right, brand licensing is a win-win. The green background has three white segments that combined to stylize the letter “C.”. Following World War II, Caterpillar started expanding into foreign territories. See a mix of historical Cat® products created from vintage film footage from our Heritage Services collection. The now-famous yellow triangle inserted into the letter A is meant to signify optimism, support and energy. Interestingly, the Cat logo is rather new. 1885: Daniel Best from San Leandro, California, makes his first combine. The emblem turned black. Rounded lines and rectangular serifs are striking. 1975: China buys 34 pipe layers from Caterpillar. Caterpillar Magazine 1926 - Caterpillar Magazine cover. The bold points at the ends of the “r” are gone. ... for a paper or research project can be found on caterpillar.com. This is the first episode of our new series Diesel History! There are more right angles and wider lines. The name was designed in a wavy inscription to look like a caterpillar’s silhouette. The font type was updated in the 1967 iteration, which also introduced a new company emblem (known as Block C) placed to the left of the lettering. On the left is a graphic sign: a black square with a white circle divided into three segments. Caterpillar Symbolism ~ The Future You Dream of is Within Your Grasp Caterpillar Symbolism by Presley Love Sources & Reference: Presley Love is founder and author of UniverseofSymbolism.com, she is a professional intuitive and energy healer, using her gifts and divination arts to channel messages from the animals and nature spirits. 1931: Caterpillar’s invention, the Diesel Sixty tractor, helps designate diesel as the staple engine for heavy vehicles. Our extensive products and services reflect our increased focus on our customers' success. While Holt had been instrumental in the making of the industrial tractor decades before the Caterpillar Company was established, a number of remarkable achievements still happened after the new corporation’s formation in 1925. Evolution of the CAT (Caterpillar) Logo. of 39. quarry trucks worm vector logo caterpillar truck construction in rain ant geometric caterpillar icon caterpillar machinery construction in the rain cat construction cat machinery. The symbol uses only the “CAT” lettering with the triangle, and the white, yellow, and black color pallet represents strength, energy, and confidence. 3,801 caterpillar logo stock photos, vectors, and illustrations are available royalty-free. This short film is about Caterpillar Engines. The caterpillar logo and the history of the company. A more formal, traditional-looking design replaced the wavy logotype. This family of machines has been an integral part of the Caterpillar line from its farm and agricultural roots to the construction and mining equipment powerhouse it is today. 2001: Company exits from the farming tractor business. Few pieces of equipment are more representative of the history of Caterpillar than their D8 track-type tractors. 1950: Caterpillar Tractor Co. Ltd. is incorporated in Great Britain as the first international subsidiary. The company’s machines also supported the military efforts of the U.S. in World War II, with more than 50,000 military tractors manufactured. 1955 – Series letters start appearing on machines after the model name to distinguish new models from the old ones. The Caterpillar Logo Design Elements. Appreciation for the brand extends far beyond those who use our machines, engines and services on the job. Best Gas Tractor and Holt Manufacturing merge to form Caterpillar Tractor Co. 1929:  Caterpillar sells 2,050 CAT machines to the Soviet Union. The 10 Ton and 5 Ton models were discontinued in 1926. Best Gas Tractor Co. 1925: C.L. 191. The evolution of the Caterpillar logo reflects the brand’s progress and growth from a small local business to a massive global corporation. The brand’s choice of black and yellow has become iconic and has been the CAT logo’s distinctive feature. Add to Likebox #106872705 - Caterpillar … 1908: Holt Manufacturing produces the first gas-powered crawlers. The shape of the letters has not changed. 2010: Purchase of Milwaukee-based Bucyrus International for $8.8 billion is announced. 1986: Caterpillar Tractor Company changes its official name to Caterpillar Inc. 1991: A prolonged labor dispute starts with a strike in two of Caterpillar’s factories. Hello! This is the new trade dress for all machines, which started appearing in 2018, but will appear on all machines and other Cat licensed products starting in 2020. However, by 1957, the wordmark took on a more compact and narrower sans-serif font that looked more modern. The lettering stays in all capitals and in bold, with a sans-serif typeface that most closely resembles Nimbus Sans L Cond Black and CG Triumvirate Inserat. U. S.”, “PAT. Company History: Caterpillar Inc. is the world's largest manufacturer of earthmoving machinery. In the early 1900s, Benjamin Holt had been looking to improve the traction and mobility of the steam tractors they were making. That red, wavy “CATERPILLAR” logo was found on the company’s first crawler tractors, painted gray and introduced in 1925. The artists removed the miniature square and replaced it with a large yellow triangle in front of “CAT.”. This is a collection of some of those Cat logos. 1967 – Block-C logo was introduced, along with trade dress box that contained logo and model name. 1994: A record-long 17-month strike starts. The color combination of red and water represents the passion, energy, and power of the young corporation, as well as its drive to grow and serve customers with new products. See more ideas about Cat logo, Work tools, Types of machines. CAT is an abbreviation for the full name of Caterpillar. 2013: Caterpillar now operates 26 manufacturing centers in China, plus four research and development centers, as well as three parts centers, with a total workforce of more than 16,600 people. Earlier logotypes utilized some red, but mostly a monochrome black and white pallet up until 1989.———If you are looking to update your current logo or create a new construction logo, try our construction logo maker and create your logo in just minutes. The logo presently in use was introduced in 1989. Starting With C Caterpillar Logo History Caterpillar Recent Logo. Astonishingly, Caterpillar’s CAT logo is fairly new. *FREE* shipping on qualifying offers. In the 1931 logo the “wavy” effect was gone. The first logo of the company is the wavy word “CATERPILLAR.” It is … #154339004 - Logo or symbol of caterpillar icon with twotone blue color style. So in place of the wheels, he experimented with wooden tracks that were bolted to chains. 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