Due to confidentiality agreements in place with some of my bigger clients, I am unable to show all of my work, but I feel this is a good example of my copywriting style. Through these examples you will learn what makes a copywriter portfolio great, and in the end we’ll show you how to build one using a copywriting portfolio builder tool. He structured his website and homepage a little differently, but we still wanted to showcase it as an interesting example. Without having to scroll and read anything you might not be interested in, you can easily find what you’re looking for in the menu. And in case they want to know more about your background, you should consider attaching your resume as well. A clever use of Scottish Dialect in this copywriting example from Scotrail. And on the left, she goes into more details regarding the background of the project. com.au, Everguide.com.au and svbscription.com. You decided: you’re going to update your copywriter portfolio finally. Ben’s old Portfolio: Google Folder. For example, you might create a sales copywriting portfolio, a print copywriting portfolio, and a web copywriting portfolio. One of my favourite pieces of copywriting, this advert from First Bank draws the reader in with a long sentence and manages to hit upon a common copywriting peeve. Copywriting Portfolio Examples. Spotted in Jenners department store in Edinburgh, the copy brings a sense of relaxation to the often-stressful experience of shopping for a wedding. Copywriting Samples & Templates. ; The purpose of a portfolio is to show off your skills to a potential client. At first glance, Lotty Cairns’ portfolio is bright and minimalistic. Main Takeaways: A copywriting portfolio is a collection of content that you wrote in the past. The word choice, ‘soft, squidgey feet’ and ‘wobbly first steps’ captures the idea of children growing up quickly, bringing a sense of immediacy to the copy. There are some other elements too on this page that we’d recommend – either here on your homepage. By the end of reading it, you won’t only feel like you know her, but will also be convinced of her writing skills. Good copy is written from the heart, staying true to a company’s real values. And don’t forget: your home page and thumbnails keep the visitors there long enough to go deeper… But it’s the projects themselves that will determine, whether they want to hire you or not. Right below you can see her photo and find out more about her: she’s been a freelance copywriter since 2002, she’s based in Leeds and works with clients both in and outside of the UK. This layout first draws the eyes to the text and then lets them to wander right to the navigation. I write long-form content including blog posts, technical guides, scripts, CRM emails and magazine articles. The handwritten font grabs the reader’s attention as it looks like a genuinely personal greeting. Write and edit. While WordPress isn’t specifically tailored towards copywriter portfolios, the great thing … You even selected some of your favorite projects to add in there. You can easily become a better copywriter by collecting good copywriting examples; that’s enough for many aspiring wordsmiths and it might be for you, too. But what we like the most on this page is the Frequently Asked Questions section below. Stealing is good. An ultimate guide with 41 marketing ideas. For showing the actual copy, there’s a screenshot next to each description. Right away it starts with a few lines that accomplish three things at once: show Ashlyn’s copywriting skills, introduce you to her brand (and brand voice) and tell you what she does exactly. Writers are in demand, so if you know your way around words, what are you waiting for? Underneath those few initial paragraphs you can find his copywriting samples with larger thumbnails, showcased in a grid layout. And as if that wasn’t enough, Ashlyn takes the traditional “about me” to another level by including sections like “The Proust Questionnaire”, her business’s core values, quotes that inspire her and more. Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. Plus an additional link to the content live, so you can check it out if you’d like it. The copywriting does the initial work on Tom Rigby’s portfolio. From our space in London Road Studios, we work closely with freelance copywriters so that our clients benefit from having the best writer for the job, not the most convenient. WordPress. The only thing we’re missing here is some explanation for the projects. Don’t stress. When it comes to freelance copywriter portfolios, there are some checkboxes that have to be ticked, if you want to make sure your page converts. The following copywriting examples are from (mostly) lesser-known brands or sources that you may not have seen before. A great headline from Stand Up to Cancer that turns a well-known phrase on its head. As you hover over you can see that Gari worked for brands like Slack, Lyft and even the US Department of Education. Spencer Smith _____ And I’m going to show you how to build your copywriting portfolio … Hovering over each tile, you immediately get the basic information of each project: the name of the client and the type of work Robert’s done. He starts it aptly with some witty copy that lets you get a glimpse of his personality and see his copywriting skills right away. 5 Fundamentals of Good Copywriting for Entrepreneurs, 5 Simple Finance Tips for Freelance Copywriters, How to Create a Content Marketing Strategy, 9 Great Examples of Financial Copywriting, How to Build a Copywriter Portfolio (When You’re New to Copywriting), 13 Copywriting Tips to Improve Your Marketing, How to Write a Property Description Like a Copywriter, 25 Copywriting Examples You Probably Haven’t Seen Before. Copywriting Portfolio Examples. It features a thumbnail grid showcasing mockups: phones and laptops with screenshots of the copy he wrote embedded in them. A good example of ‘show don’t tell’ copywriting from the British Transport Police. Most website builders and portfolio sites were created with designers in mind. “get experience.” It will either be a hiring manager or a potential client of yours, right? Here are a few pointers on how to start picking out exactly … Format it for your portfolio. Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. Project-specific samples can be provided upon requested. As in any other portfolio of work, your copywriting portfolio should include your best work. The main page of Kelsey’s copywriter website is a good example of what a copywriting portfolio home page should look like. 5 Prominent Adult Vaccinations; 5 Stretches for Leg Pain; 7 Common Types of Headaches and How to Fight Them If you feel a bit vomity when you start to write your made-up sample for your copywriting portfolio, just have a look at other examples and let the words flow from there. Your email address will not be published. As they might be looking through dozens of portfolios, it’s important for yours to be visually appealing too. Read on to find out how and why to add different types of copywriting portfolio examples on your resume. Superfluous words and jargon aside, the copy rewards the reader with a double hit of humour if they read right to the end, making you feel like you’re in on a private joke. Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. Even though this farewell message will probably be the last correspondence that the subscriber receives, it leaves a lasting impression. In this post, we’ll show you 17 real copywriting portfolio examples. That’s why we’re bringing you 17 copywriting portfolio examples today that we hand-selected from hundreds that we looked through. It’s concise, but has all the information you need to know. We’ve talked a good amount about the ideal copywriter portfolio home page, let’s now look at how an ideal about page should look like. Talk about good branding and tone of voice! Copywriting Tips to Improve Your Marketing. For each project she included: And if someone wants to see more, they can easily click the button to check out more of her projects on her portfolio page. SEO copywriting is the art of writing content that ranks well in... […] Here are a 14 examples of great copy. Brand New Copy is a copywriting studio in Edinburgh run by UK freelance copywriter, Jamie Thomson. Jack Daniels. How are you going to showcase your copy then? Below are a few examples of my work. As most of the good copywriter pages, this one starts out with some convincing copy too. Sharon Hurley Hall, for example, has written 881 projects for 81 clients so far, and Contently provides her with a fantastic place to track all of this. Using the same mockup with different positioning gives a very professional and cohesive look to the page, which we love! She’s included: Another important page we should cover is the contact page. Waterfield Bags. Any copywriting examples that don’t hit your highest standards, should be left out of your portfolio. Others might separate the two, but Robert Heckert’s homepage is his portfolio page in itself. View Project. Get Work. She has a standard format she uses for each case study, which makes her copywriter portfolio all the more cohesive. By writing in the style of a job candidate profile, the tongue-in-cheek copy is immediately relatable to its target audience of busy office workers. Brand New Copy is a trading division of Brand New Enterprise Ltd. Company Registration Number: SC587514. Do Copywriters Make Good Money? © 2013 - 2020 UXfolio LLC, Made in Budapest with ♥︎, A link to the finished project, opening as a gallery, And a testimonial from that specific client, Magazines and other press she’s been featured in, Testimonials from clients she’s worked for, Links to her blog, online shop and YouTube channel, And the finished product – both with screenshots and a link to the live version, Credits for his collaborators on the project, And the type of the campaign (e.g. “I just don’t have more than 5-10 minutes to spend with a portfolio”, they all said. His resume is also easily accessible from the menu. As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then... It’s not very often you come across a white-hat SEO case study that provides actual figures... Post updated: 20/06/2018. Well, if you’re anything like me (or just like to stare at bus stops), then you’ll appreciate a hidden copywriting gem in a world of De Beers, Nike and Swiss Life. It has: Scrolling through her page takes you through all the necessary information you need to know to make your decision. However, here are some samples that showcase my talent.) All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. But if you choose a platform like Copyfol.io, above the basic website building capabilities, it will give you special features like: To process is easy and straightforward. Using mockups as thumbnails creates a very cohesive style and makes it easy to browse through her work. Thought-provoking copywriting from Specsavers. For example, if you’re seeking opportunities to cover politics, it wouldn’t make a lot of sense to fill your portfolio with soft, feature pieces, even if they’re great writing. Portfolio. Awesome! Any other lesser-known copywriting examples that you’ve been hiding up your sleeve, trying to keep from the rest of us? But our favourite aspect of her portfolio is the way her case studies are structured. Inside this course you'll find five prompts you can use to create credible writing samples. The home page of copywriter and brand voice consultant Laura Silcock also follows the guidelines of a good copywriting portfolio. Morton Salt Copywriting examples that start from the Why. Here’s a small sampling of my writing for the Web, magazines, print marketing, social media & PR, plus my editing work. See more ideas about Copywriting portfolio, Copywriting, Portfolio. Underneath each thumbnail she lists the project type and client as the title and the industry as the subheading. This next site is a good example for both. May 20, 2020 - Building a copywriting portfolio is useful in helping prospective clients find you online. To round things off, I thought I’d include some copywriting portfolios that have caught my eye while checking out the competition admiring the work of others. And now that we have these done, let’s move on to the actual portfolio part of the copywriter websites. Underneath each thumbnail they display the name of the client, the type of the project and a button that prompts you to check out the case study. A simple message that’s enhanced by its layout. Sometimes less is more, right? Oh, and have I mentioned the contact form with the hilarious “I confirm that I like cats (required)” checkbox above the send button? While they are still pretty and in-line with the style of the whole website, they’re straightforward, leading you right where you want to go. On his homepage you can find a single (well-written) sentence of what he does. And while we love how she briefly explains each project, we’re just really missing the visuals. A small glimpse of content writing and copywriting samples from Credible Content. When crafting your own copywriting portfolio, feel free to take inspiration from the examples above, or go off in your own direction. For more advice contact us today. It’s an excellent copywriting example in itself. Need an SEO copywriter, website copywriter or advertising copywriter with proven copywriting skills? Okay, so you’ve probably seen this one before but it’s a great example of copywriting that speaks directly to the customer. A clever advertisement for Slimming World in the form of a personal postcard. It’s not only beautiful and coherent in style, but also has all the home page must-haves you should also strive to have on yours. You’ll find website copy, landing pages, email campaigns, sales pages, and reports. Just when you think you know where this copy is headed, The Queen’s Arms pub in Edinburgh (across from our offices) throws you a curveball. If you find that you like this post, you should check out my top-secret copywriting guide that teaches marketers, entrepreneurs and snow cone vendors how to sell like hell with the written word. Analysis of something like that also might be good as far as looking over/editing our own copy or improving someone else's." Looking for a creative copywriter to craft feature articles, books, marketing copy, SEO copy, or websites? Copywriting Jonathan Weinberg. This personal story from the creator of WaterWipes strikes an empathetic tone to appeal to its target audience of parents. They could be TV commercials, radio spots, digital ads, landing pages, email marketing copies, print advertisements… The list is endless. Well, if you’re anything like me (or just like to stare at bus stops), then you’ll appreciate a hidden, A clever piece of copywriting in the form of a client testimonial from this magazine ad in an issue of, An unsubscribe message from education and careers training company, A quirky and effective copywriting example from, One of my favourite pieces of copywriting, this advert from, As part of an NHS campaign to encourage people to give blood, several brands dropped letters from their own names and marketing materials to raise awareness of the need for blood donation. If you had the chance to work with some big brands, make sure to display their logos as well. Website/SEO copywriter portfolio. Go and get some writing gig ASAP. Gari Cruze . So again, what makes her case study so good is how she clearly and briefly outlines: After these essential sections she smartly includes a testimonial too, followed by a call to action to get started. Small Business Marketing. Whether the aim is to get people to subscribe ... Share on TwitterShare on FacebookShare on Linkedin. On the right, you see the client’s name and the project’s date, followed by screenshots of the finished copy. Copywriting Portfolio & Case Studies I love helping others achieve great results and since setting up FB Copywriting I’ve worked with a variety of businesses from start-ups to large businesses. I’ve included a list of some of my favorite copywriting portfolios which I used as guides when creating my own, and I think they’ll be useful to you as well. Lotty Cairns - Journo Portfolio User. My copywriting and SEO expertise covers a wide range of industries from strata management to cricket shop suppliers. Probably my favourite copywriting example in this list, Transport for London‘s campaign to raise awareness of staff abuse drives home a serious message in an effective way. There’s just one little problem left… What is it supposed to look like again? Even if you know what you should include in your portfolio, it’s helpful to see how other people have done it. The best way to determine if you like a copywriter’s style is by looking at her work. Although this information is not featured right on his home page, Gari also makes it easy for the viewer to find out more about him with an “About” link in the main menu. With the importance of the web and search engine optimisation copywriting, the portfolio of a copywriter should include lots of online writing examples; here are a few: Geckota Ltd. Joinery Solutions (SW) Ltd R-Tech Welding Equipment Barrington Freight Ltd Aerospace Fasteners Ltd Mosaique Creative Marketing And a good example of brands using social media to showcase their personality. Her portfolio samples pop off the page because of high-quality images and strong font choices. They also decided to feature their work in a grid with beautiful mockups as thumbnails. Share a link to your hidden gems in the comments below. Copywriting Portfolio Examples. A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. See more ideas about copywriting portfolio, copywriting, portfolio. Build Your Portfolio Our portfolio extends across a broad range of sectors, both in the B2B and B2C markets. While his descriptions are brief (usually just a line each), you get all the information you need without having to spend an extensive amount of time reading through each project. Paired with a simple menu at the top of the page, it’s easy to browse her portfolio and explore her previous work. A good example of guerilla advertising to raise awareness of litter in the city. A humorous billboard advert from Scottish brewers Innis and Gunn. The, A well-written mission statement from the. The buttons however all lead you away from her site to show you the copy live. We all like to admire those classic examples of copywriting from the Economist, Volkswagen and Avis, but what about the modern-day, unsung copy heroes of our bus stops, train carriages and sandwich shops? On her portfolio, Sarah Dembkowski uses the images from her copywriting projects to her advantage by featuring them on her portfolio homepage. Go and get some writing gig ASAP. Interestingly, when I sat down to write this piece, I came across a great many blogs out there full of tips on how to build your portfolio, with simple and general ideas, i.e. In her portfolio, Selina displays thumbnails of her projects with subtle animations. Similarly to Kelsey, Clare also has all the must haves of an ideal portfolio landing page: Gari Cruz is a copywriter with a strong agency background and a lot of cool projects under his name. The beautifully designed portfolio and case study pages help with keeping the visitors longer on the page and increasing the overall conversion rate. Below you’ll find examples of websites, brochures, books and other projects for which I wrote the copy. Of course, this is only feasible if you have the work experience to support it. A great example for that is on Ashlyn Carter’s site, Ashlyn Writes. Or at least in copywriting. A selection of the best copywriting portfolios. And if you have, feel free to gaze admiringly again anyway. The Copy Psychologist is run by Jeanne and what makes it different from others is that the case studies here didn’t get their own pages. This way, unfortunately, there’s no way to find out more about the background of each project. It continues with a photo of her and more copy about why you need her and her services. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Instead, you’d want to use samples that demonstrate your political expertise, interviewing prowess and objective approach. No credit card required. ; The purpose of a portfolio is to show off your skills to a potential client. In that time, we’ve written all types of marketing collateral for almost every conceivable industry. A well-written mission statement from the Beer 52 craft beer club. 10 Ways to Create a Knockout Copywriting Portfolio . The client could go out of business or just take the piece down for whatever reason. And if you want to know more about any of the projects, you can simply click on the button right below. Here you can not only get information on Glossy Type (and save yourself the time of sending an email), but also get another glimpse into their brand personality. But if you’d like to get more information on Dayarne, her services, or just get in touch with her, you can easily find everything for that in the menu at the top of the page. Use this template for free. It shows potential clients: The writing that you can do, The results that you got, and; What past customers say about your work. Write for a friend’s business to get your copy into “the field” quickly. I needed to present my work better by keeping it minimal and visually interesti… Portfolio; Copywriting; Design; Clients; Testimonials; Case Studies Free trial. A quirky and effective copywriting example from Pret a Manger in an unlikely place. If you want to learn more about creating a copywriter portfolio, keep reading! ... Copywriting Examples. Now Ben can share this one page and clients can easily find examples of his writing. There’s definitely a growing trend of companies adopting an ‘anti-advertising’, transparent tone in their copy. 16. You don’t have to include everything, but it’s nice to show that you have a versatile copywriting skillset. Examples of great copywriting portfolios. By first glance you can see an image and the brand name for each, but if you hover over one, the project type pops up. Portfolio. Copywriting portfolio Selected works of website copywriting, eDM content, blogging and campaigns. I'm a writing all-rounder, just as good at hard-hitting headlines as I am at engaging long copy. Here’s one more from stonehenge “DRUIDS AND PRESS CARD HOLDERS ONLY” On a door to something Never been there, check it out. That’s why we’re bringing you 17 copywriting portfolio examples today that we hand-selected from hundreds that we looked through. Build a beautiful portfolio quickly and easily. She lists specific numbers of how her copy improved conversion and retention rates, how much of a sales increase she helped to make. Copywriting Portfolio You can browse our copywriting portfolio examples below. You're about to see some examples of copywriting that made my jaw drop –– hopefully they make your's drop too. Powered by Create your own unique website with customizable templates. I can help. A quirky piece of copywriting on a Virgin train that manages to be informational, conversational and humorous all at the same time. This will give you a good idea of what they usually look like, and a chance to get inspired. We’re starting off this list with timeless copywriting examples—brand copy that remains relevant and, let’s face it, impressive years after the campaigns may have ended. Not the best photo but the copy reads ‘No ifs, no butts, £80 fine for littering #keepedinburghclean’. And I’m going to show you how to build your copywriting portfolio completely from SCRATCH. Financial copywriting doesn’t need to be dry and technical. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Then right below you find big tiles with titles: copywriting, fiction of all kinds, meet the actual Kat and blog. A really good example of brand storytelling in product packaging. The first part of the case studies is split into two columns. Even without separate project pages and lengthy case studies, she manages to show the viewers that she can not only write many different types of copy, but that what she writes, converts. What’s more, the company clearly knows its target demographic of people in their mid-30’s – Backstreet Boys, anyone? A humorous billboard advert from Scottish brewers Innis and Gunn. Click the tiles below to view examples from my portfolio. Technology Writing Portfolio Examples from Clippings.me If your job involves writing or if you’re looking to break into a field that requires it, your writing samples will play a huge role in the positions you’re able to land and the opportunities available to you. Notify me of followup comments via e-mail. Create Your Portfolio. A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. Read on to find out how and why to add different types of copywriting portfolio examples on your resume. An unsubscribe message from education and careers training company General Assembly. As a good freelancer website should do. The companies below are different. The descriptions in the case studies are very straightforward, as for each you’ll see: And of course at the end you can see how the finished product looked. Right when you land on her page you find a brief introduction to what she does, written in a fun and compelling way, of course. Those are my seven tips to keeping your portfolio minimal and manageable. Read On. As you can make out from the website I am a freelance writer providing content writing, copywriting, content marketing and content strategy services. More than that, you’re going to create an amazing one that clients just won’t be able to resist. Let’s start with good old Jack Daniels. One of my all-time favourite brands, whose … The copy follows an effective structure of sharing personal information to gain trust, introducing the problem and explaining the problem-solving process. For banking customers handwritten font grabs copywriting portfolio examples reader ’ s time to check each case study which... Like most about this bus stop ad is the Frequently Asked Questions section below Cancer turns. Proud of, ideally covering a range of different formats way around words, I... The British Transport Police few examples from emails, packaging, billboards, PPC, an. You have a “ digital swipe file ” of actual direct mail ads effective structure of sharing information. 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Helping prospective clients find you online testimonial from this magazine ad in an issue of the project in own! 17 real copywriting portfolio … creative content Crafting by robin Catalano copywriting portfolio is useful in helping clients! Proud of, ideally covering a range of sectors, both in future... Consultant Laura Silcock also follows the guidelines of a portfolio is the contact page Editor Translator Reporter... Content to be visually appealing too it would be the site, Ashlyn Writes the copywriter. Copy into “ the field ” quickly of his experiences and expertise, and present each case.. And expertise, interviewing prowess and objective approach for myself, penning articles for the of...: SC587514 them to navigate writing a solid, consistent rhythm he clearly lists all his featured projects away. Of content writing, ghostwriting, you can find very straightforward case studies are structured Haw ’ meaning nothing. 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But the copy reads ‘ no ifs, no matter how unlikely seems. However, what I do best: copywriting for creative and technology businesses are in demand so... Shoes I will keep forever ’ helps establish the Clarks brand as an advertising copywriter with proven copywriting skills each! Find a single ( well-written ) sentence of what he does as brief!
2020 copywriting portfolio examples